[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$ffYFu_gGupFJQOHpJub9ojogdKxrV6u2WPfFfHNxvp8s":3,"_apollo:default":12},{"id":4,"title":5,"featuredImage":6,"date":9,"content":10,"excerpt":11},"cG9zdDo2MzA=","Intersectional Research in Tech Innovation: A Call to Action",{"node":7},{"sourceUrl":8},"https:\u002F\u002Fblog.qhala.com\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002FMar9-twitter-1024x576.jpg","2022-03-29T15:36:47","\u003Cp class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\" data-selectable-paragraph=\"\">It is never enough for a tech innovator to have a good idea. Innovations must go through intersectional research market test to ensure that they are well-received by target users. However, there is a pressing need for research to probe intersectional factors so that resulting tech innovations can solve problems for a wide range of users.\u003C\u002Fp>\n\u003Ch2 id=\"af62\" class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\">\u003Cstrong class=\"jw gn\">Probing the market\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp id=\"84c3\" class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\" data-selectable-paragraph=\"\">Innovation research involves probing to understand the problem space, needs, and opportunities before one can come up with solutions. Intersectional research allows innovators to probe the market to determine whether or not an innovation is worth deploying on a larger scale:\u003C\u002Fp>\n\u003Cul class=\"\">\n\u003Cli id=\"b561\" class=\"vm vn tk jw b ut uu uw ux uz vo vd vp vh vq vl vr vs vt vu ih\" data-selectable-paragraph=\"\">Does the proposed product\u002Fsolution already exist? Did it succeed or not, and if it didn’t, what lessons can you learn from that failure?\u003C\u002Fli>\n\u003Cli id=\"6e83\" class=\"vm vn tk jw b ut vv uw vw uz vx vd vy vh vz vl vr vs vt vu ih\" data-selectable-paragraph=\"\">Does the product\u002Fsolution solve a real problem for a large enough market?\u003C\u002Fli>\n\u003Cli id=\"e84e\" class=\"vm vn tk jw b ut vv uw vw uz vx vd vy vh vz vl vr vs vt vu ih\" data-selectable-paragraph=\"\">What is the perceived market and how large is it?\u003C\u002Fli>\n\u003Cli id=\"e6f5\" class=\"vm vn tk jw b ut vv uw vw uz vx vd vy vh vz vl vr vs vt vu ih\" data-selectable-paragraph=\"\">Do potential customers understand the innovation and do they value it?\u003C\u002Fli>\n\u003Cli id=\"fae4\" class=\"vm vn tk jw b ut vv uw vw uz vx vd vy vh vz vl vr vs vt vu ih\" data-selectable-paragraph=\"\">How much are they willing to pay for it? Is there a real revenue opportunity?\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp id=\"ff99\" class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\" data-selectable-paragraph=\"\">\u003Ca class=\"au wa\" href=\"https:\u002F\u002Finnovatemap.com\u002Fresource\u002Fthe-art-of-conducting-product-research-for-innovation\u002F\" target=\"_blank\" rel=\"noopener\">Katie Lukes\u003C\u002Fa> and \u003Ca class=\"au wa\" href=\"https:\u002F\u002Finnovationmanagement.se\u002F2018\u002F08\u002F06\u002Fwhat-role-does-research-play-in-innovation\u002F\" target=\"_blank\" rel=\"noopener ugc nofollow\">Rob Hoehn\u003C\u002Fa> offer more examples of questions that can guide market research around an innovation. The answers to these questions allow tech innovators to set clear research goals, identify gaps in the market and create bespoke, proprietary products or solutions. The answers to these questions might also highlight opportunities for collaborations.\u003C\u002Fp>\n\u003Ch2 id=\"69f4\" class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\">\u003Cstrong class=\"jw gn\">Intersectional Research Analysis\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp id=\"80b3\" class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\" data-selectable-paragraph=\"\">These questions, though valid, assume a certain homogeneity in target customer groups. To be considered complete, intersectional research must integrate sex, gender, race, culture geography, quality or even availability of internet, language etc and \u003Ca class=\"au wa\" href=\"https:\u002F\u002Fsayyeah.com\u002Fdigital-insights\u002Fintersectionality-product-service-strategy\u002F\" target=\"_blank\" rel=\"noopener ugc nofollow\">other intersectional factors\u003C\u002Fa> at every stage. The failure to probe the market at this level can result in, for example, digital maternal health technologies and programmes in Sub-Saharan Africa that exclude the very women who need them. (\u003Ca class=\"au wa\" href=\"https:\u002F\u002Freproductive-health-journal.biomedcentral.com\u002Farticles\u002F10.1186\u002Fs12978-022-01358-1\" target=\"_blank\" rel=\"noopener ugc nofollow\">Ogochukwu Udenigwe, Sanni Yaya\u003C\u002Fa>)\u003C\u002Fp>\n\u003Cp id=\"e192\" class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\" data-selectable-paragraph=\"\">Ongoing research by \u003Ca href=\"https:\u002F\u002Fqhala.com\u002F\">Qhala\u003C\u002Fa> reveals that many digital platforms that provide opportunities for gig work are seldom created to meet the unique needs of women, who tend to be disproportionately affected by security risks inherent in some platform work, such as delivery work, and who can find themselves being paid less than men. Digital platforms may also not be designed to meet the needs of physically impaired users, who have to depend on friends and family to effectively use the platforms.\u003C\u002Fp>\n\u003Cp id=\"70f4\" class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\" data-selectable-paragraph=\"\">Computer facial recognition features trained on biased datasets may not recognise women, darker skinned persons and non-conforming people as well as they might white male faces. (\u003Ca class=\"au wa\" href=\"https:\u002F\u002Fgenderedinnovations.stanford.edu\u002Fwhat-is-gendered-innovations.html\" target=\"_blank\" rel=\"noopener ugc nofollow\">Gendered Innovations, Stanford University\u003C\u002Fa>)\u003C\u002Fp>\n\u003Cp id=\"85a3\" class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\" data-selectable-paragraph=\"\">intersectional research is key to creating innovations that respond to real needs. However, that research must ask the right questions. The lack of research that takes into consideration intersectional factors remains largely unexamined and uninterrogated by tech innovators. As a consequence, the inequalities that exist in the non-digital world are simply replicated, even amplified, in digital innovation.\u003C\u002Fp>\n\u003Cp class=\"pw-post-body-paragraph ur us tk jw b ut uu gp uv uw ux gt uy uz va vb vc vd ve vf vg vh vi vj vk vl iw ih\" data-selectable-paragraph=\"\">This is to the detriment of tech users, who are supposedly, the focus of tech innovation. However, complete research, that includes intersectional research analysis at every stage, can result in innovations that are inclusive and that stand a better chance of being commercially successful.\u003C\u002Fp>\n","\u003Cp>What is the role of research in tech innovation? What can innovators do to ensure their research answers the right questions? We explore these questions in this month’s blog.\u003C\u002Fp>\n",{"Bizzbar:cG9zdDoxNDcw":13,"ROOT_QUERY":24},["null","__typename",14,"id",15,"status",16,"bizzbars",17],"Bizzbar","cG9zdDoxNDcw","publish",["null","__typename",18,"ctaButtonText",19,"description",20,"enabled",21,"link",22,"external",23],"Bizzbar_Bizzbars","Get it here","Gates Report: Bridging Africa’s Smartphone Divide Insights from 10 Countries",true,"\u002Freports\u002Fgates-report-bridging-africas-smartphone-divide-insights-from-10-countries",null,["null","__typename",25,"bizzbars({\"where\":{\"status\":\"PUBLISH\"}})",26,"focusAreas",31],"Query",["null","__typename",27,"nodes",28],"RootQueryToBizzbarConnection",[29],{"__ref":30},"Bizzbar:cG9zdDoxNDcw",["null","__typename",32,"nodes",33],"RootQueryToFocusAreaConnection",[34,45,52],["null","__typename",35,"title",36,"slug",37,"focusAreas",38],"FocusArea","Health Care and Life Sciences","health-care-and-life-sciences",["null","__typename",39,"banner",40],"FocusArea_Focusareas",["null","__typename",41,"bannerCenter",42],"FocusArea_Focusareas_Banner",["null","__typename",43,"sourceUrl",44],"MediaItem","https:\u002F\u002Fblog.qhala.com\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Fhealth-life-sciences-focus-area-center@3x.jpg",["null","__typename",35,"title",46,"slug",47,"focusAreas",48],"Financial Services","financial-services",["null","__typename",39,"banner",49],["null","__typename",41,"bannerCenter",50],["null","__typename",43,"sourceUrl",51],"https:\u002F\u002Fblog.qhala.com\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Ffinancial-services-focus-area-center@3x.jpg",["null","__typename",35,"title",53,"slug",54,"focusAreas",55],"Digital Economy","digital-economy",["null","__typename",39,"banner",56],["null","__typename",41,"bannerCenter",57],["null","__typename",43,"sourceUrl",58],"https:\u002F\u002Fblog.qhala.com\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Fdigital-economy-focus-area-center@3x.jpg"]