[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fQZAsnPL-cU4puCl4WJDdYipgrlNmvr74aCQPkstI74Q":3,"_apollo:default":12},{"id":4,"title":5,"featuredImage":6,"date":9,"content":10,"excerpt":11},"cG9zdDo4NTk=","Factors Affecting Smartphone Adoption in Africa — Research by Qhala, presented at The Mobile World Congress — 2023",{"node":7},{"sourceUrl":8},"https:\u002F\u002Fblog.qhala.com\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002F17b.jpg","2024-01-05T13:58:10","\u003Cfigure class=\"wa wb wc wd we wf ja jb paragraph-image\">\n\u003Cdiv class=\"wg wh dl wi bg wj\" tabindex=\"0\" role=\"button\">\n\u003Cdiv class=\"ja jb vz\">\u003Cpicture>\u003Cimg loading=\"lazy\" class=\"bg vk wk c alignnone\" role=\"presentation\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:875\u002F0*szdKsY2zEjD-KPck\" alt=\"factors affecting smartphone adoption in africa — research by qhala, presented at the mobile world congress — 2023, smartphone adoption in africa, smartphone adoption in africa, qhala\" width=\"700\" height=\"394\" \u002F>\u003C\u002Fpicture>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cp id=\"811f\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">The Mobile World Congress in Kigali brought together more than 230 speakers, 1400 companies in attendance from 90 countries. Among the keynote speakers were \u003Cstrong class=\"kp jo\">H.E Paul Kagame, the President of the Republic of Rwanda\u003C\u002Fstrong> and Hon. Mrs Paula Ingabire, the Minister of ICT & Innovation in Rwanda. The conference held from 17th to 19th October focused on 4 main themes;\u003C\u002Fp>\n\u003Cul class=\"\">\n\u003Cli id=\"8a70\" class=\"wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Accelerate Africa\u003C\u002Fli>\n\u003Cli id=\"1da9\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">HealthTech\u003C\u002Fli>\n\u003Cli id=\"9fec\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Fintech\u003C\u002Fli>\n\u003Cli id=\"9802\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Powering Digital\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cfigure class=\"xo xp xq xr xs wf ja jb paragraph-image\">\n\u003Cdiv class=\"wg wh dl wi bg wj\" tabindex=\"0\" role=\"button\">\n\u003Cdiv class=\"ja jb xn\">\u003Cpicture>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002Fformat:webp\u002F0*qStN9ci5gWd0H_WP 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002Fformat:webp\u002F0*qStN9ci5gWd0H_WP 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002Fformat:webp\u002F0*qStN9ci5gWd0H_WP 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002Fformat:webp\u002F0*qStN9ci5gWd0H_WP 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002Fformat:webp\u002F0*qStN9ci5gWd0H_WP 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002Fformat:webp\u002F0*qStN9ci5gWd0H_WP 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002Fformat:webp\u002F0*qStN9ci5gWd0H_WP 1400w\" type=\"image\u002Fwebp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \u002F>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002F0*qStN9ci5gWd0H_WP 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002F0*qStN9ci5gWd0H_WP 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002F0*qStN9ci5gWd0H_WP 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002F0*qStN9ci5gWd0H_WP 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002F0*qStN9ci5gWd0H_WP 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002F0*qStN9ci5gWd0H_WP 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002F0*qStN9ci5gWd0H_WP 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \u002F>\u003Cimg loading=\"lazy\" class=\"bg vk wk c alignnone\" role=\"presentation\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:875\u002F0*qStN9ci5gWd0H_WP\" alt=\"factors affecting smartphone adoption in africa — research by qhala, presented at the mobile world congress — 2023, smartphone adoption in africa, smartphone adoption in africa, qhala\" width=\"700\" height=\"525\" \u002F>\u003C\u002Fpicture>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cp id=\"4606\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">This year, Dr Shikoh Gitau and Dr Wanjiru Mburu attended the MWC Kigali Policy Leaders Forum. The invite-only event brought together influential telecommunications leaders from across the continent. This year’s forum saw over 3,415 attendees, 10% being c-suite level with high level speakers in insightful panel discussions and keynotes tackling topics like the \u003Cstrong class=\"kp jo\">investment gap, handset affordability and bridging the digital divide.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cfigure class=\"xo xp xq xr xs wf ja jb paragraph-image\">\n\u003Cdiv class=\"wg wh dl wi bg wj\" tabindex=\"0\" role=\"button\">\n\u003Cdiv class=\"ja jb xt\">\u003Cpicture>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002Fformat:webp\u002F0*U6WR2F1Cwvt73Jph 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002Fformat:webp\u002F0*U6WR2F1Cwvt73Jph 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002Fformat:webp\u002F0*U6WR2F1Cwvt73Jph 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002Fformat:webp\u002F0*U6WR2F1Cwvt73Jph 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002Fformat:webp\u002F0*U6WR2F1Cwvt73Jph 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002Fformat:webp\u002F0*U6WR2F1Cwvt73Jph 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002Fformat:webp\u002F0*U6WR2F1Cwvt73Jph 1400w\" type=\"image\u002Fwebp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \u002F>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002F0*U6WR2F1Cwvt73Jph 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002F0*U6WR2F1Cwvt73Jph 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002F0*U6WR2F1Cwvt73Jph 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002F0*U6WR2F1Cwvt73Jph 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002F0*U6WR2F1Cwvt73Jph 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002F0*U6WR2F1Cwvt73Jph 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002F0*U6WR2F1Cwvt73Jph 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \u002F>\u003Cimg loading=\"lazy\" class=\"bg vk wk c alignnone\" role=\"presentation\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:875\u002F0*U6WR2F1Cwvt73Jph\" alt=\"factors affecting smartphone adoption in africa — research by qhala, presented at the mobile world congress — 2023, smartphone adoption in africa, smartphone adoption in africa, qhala\" width=\"700\" height=\"525\" \u002F>\u003C\u002Fpicture>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cp id=\"9d8c\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">Dr Shikoh and Dr Wanjiru presented Qhala’s findings on the GSMA case study in Kenya. The report, “\u003Cstrong class=\"kp jo\">Factors affecting Smartphone Adoption in Africa\u003C\u002Fstrong>” investigated the primary barrier, smartphone affordability, it looked into the factors driving consumer willingness and affordability and what more needs to be done.\u003C\u002Fp>\n\u003Cfigure class=\"xo xp xq xr xs wf ja jb paragraph-image\">\n\u003Cdiv class=\"wg wh dl wi bg wj\" tabindex=\"0\" role=\"button\">\n\u003Cdiv class=\"ja jb xu\">\u003Cpicture>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002Fformat:webp\u002F0*7FlQPAtJ7nB28NuJ 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002Fformat:webp\u002F0*7FlQPAtJ7nB28NuJ 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002Fformat:webp\u002F0*7FlQPAtJ7nB28NuJ 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002Fformat:webp\u002F0*7FlQPAtJ7nB28NuJ 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002Fformat:webp\u002F0*7FlQPAtJ7nB28NuJ 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002Fformat:webp\u002F0*7FlQPAtJ7nB28NuJ 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002Fformat:webp\u002F0*7FlQPAtJ7nB28NuJ 1400w\" type=\"image\u002Fwebp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \u002F>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002F0*7FlQPAtJ7nB28NuJ 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002F0*7FlQPAtJ7nB28NuJ 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002F0*7FlQPAtJ7nB28NuJ 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002F0*7FlQPAtJ7nB28NuJ 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002F0*7FlQPAtJ7nB28NuJ 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002F0*7FlQPAtJ7nB28NuJ 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002F0*7FlQPAtJ7nB28NuJ 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \u002F>\u003Cimg loading=\"lazy\" class=\"bg vk wk c alignnone\" role=\"presentation\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:875\u002F0*7FlQPAtJ7nB28NuJ\" alt=\"factors affecting smartphone adoption in africa — research by qhala, presented at the mobile world congress — 2023, smartphone adoption in africa, smartphone adoption in africa, qhala\" width=\"700\" height=\"525\" \u002F>\u003C\u002Fpicture>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cp id=\"efdc\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">The main objective of the study was to focus on smartphone affordability and how this barrier shaped consumer behavior in smartphone acquisition, that is, the ability to pay, the desire to meet a need and the challenges to usage of devices in meeting the need.\u003C\u002Fp>\n\u003Cp id=\"f298\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">The study carried out by Qhala, GSMA and Africa Practice included consumer surveys to gather \u003Cstrong class=\"kp jo\">behavioral insights \u003C\u002Fstrong>on their willingness( preference for device features to meet their need) versus their ability(share of customer wallet) to acquire a device.\u003C\u002Fp>\n\u003Cp id=\"b789\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">Qhala conducted this study in Kenya in counties with different characteristics;\u003C\u002Fp>\n\u003Cul class=\"\">\n\u003Cli id=\"2b83\" class=\"wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Nairobi and Kiambu\u003C\u002Fli>\n\u003Cli id=\"2ed4\" 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data-selectable-paragraph=\"\">Muranga\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cfigure class=\"xo xp xq xr xs wf ja jb paragraph-image\">\n\u003Cdiv class=\"wg wh dl wi bg wj\" tabindex=\"0\" role=\"button\">\n\u003Cdiv class=\"ja jb vz\">\u003Cpicture>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002Fformat:webp\u002F0*S3uOBCfyKORo4IxY 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002Fformat:webp\u002F0*S3uOBCfyKORo4IxY 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002Fformat:webp\u002F0*S3uOBCfyKORo4IxY 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002Fformat:webp\u002F0*S3uOBCfyKORo4IxY 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002Fformat:webp\u002F0*S3uOBCfyKORo4IxY 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002Fformat:webp\u002F0*S3uOBCfyKORo4IxY 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002Fformat:webp\u002F0*S3uOBCfyKORo4IxY 1400w\" type=\"image\u002Fwebp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \u002F>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002F0*S3uOBCfyKORo4IxY 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002F0*S3uOBCfyKORo4IxY 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002F0*S3uOBCfyKORo4IxY 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002F0*S3uOBCfyKORo4IxY 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002F0*S3uOBCfyKORo4IxY 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002F0*S3uOBCfyKORo4IxY 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002F0*S3uOBCfyKORo4IxY 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \u002F>\u003Cimg loading=\"lazy\" class=\"bg vk wk c alignnone\" role=\"presentation\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:875\u002F0*S3uOBCfyKORo4IxY\" alt=\"factors affecting smartphone adoption in africa — research by qhala, presented at the mobile world congress — 2023, smartphone adoption in africa, smartphone adoption in africa, qhala\" width=\"700\" height=\"394\" \u002F>\u003C\u002Fpicture>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cp id=\"0728\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">The report presented looked at the following factors and how they affected smartphone adoption;\u003C\u002Fp>\n\u003Cul class=\"\">\n\u003Cli id=\"e178\" class=\"wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Smartphone cost\u003C\u002Fli>\n\u003Cli id=\"a731\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Smartphone features\u003C\u002Fli>\n\u003Cli id=\"1172\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Poor Internet connection\u003C\u002Fli>\n\u003Cli id=\"f922\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">High Internet Cost\u003C\u002Fli>\n\u003Cli id=\"d848\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Smartphone Perception\u003C\u002Fli>\n\u003Cli id=\"0161\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Cultural & Religious Aspects\u003C\u002Fli>\n\u003Cli id=\"c0fd\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">Smartphone content\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp id=\"d886\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">The study investigated factors affecting willingness and affordability and suggested solutions for each, offering tailored solutions rooted in tech for sustainable change to address each challenge effectively.\u003C\u002Fp>\n\u003Cfigure class=\"xo xp xq xr xs wf ja jb paragraph-image\">\n\u003Cdiv class=\"wg wh dl wi bg wj\" tabindex=\"0\" role=\"button\">\n\u003Cdiv class=\"ja jb vz\">\u003Cpicture>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002Fformat:webp\u002F0*PSVVDfuYDrdrESpC 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002Fformat:webp\u002F0*PSVVDfuYDrdrESpC 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002Fformat:webp\u002F0*PSVVDfuYDrdrESpC 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002Fformat:webp\u002F0*PSVVDfuYDrdrESpC 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002Fformat:webp\u002F0*PSVVDfuYDrdrESpC 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002Fformat:webp\u002F0*PSVVDfuYDrdrESpC 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002Fformat:webp\u002F0*PSVVDfuYDrdrESpC 1400w\" type=\"image\u002Fwebp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \u002F>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002F0*PSVVDfuYDrdrESpC 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002F0*PSVVDfuYDrdrESpC 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002F0*PSVVDfuYDrdrESpC 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002F0*PSVVDfuYDrdrESpC 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002F0*PSVVDfuYDrdrESpC 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002F0*PSVVDfuYDrdrESpC 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002F0*PSVVDfuYDrdrESpC 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \u002F>\u003Cimg loading=\"lazy\" class=\"bg vk wk c alignnone\" role=\"presentation\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:875\u002F0*PSVVDfuYDrdrESpC\" alt=\"factors affecting smartphone adoption in africa — research by qhala, presented at the mobile world congress — 2023, smartphone adoption in africa, smartphone adoption in africa, qhala\" width=\"700\" height=\"394\" \u002F>\u003C\u002Fpicture>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cfigure class=\"xo xp xq xr xs wf ja jb paragraph-image\">\n\u003Cdiv class=\"wg wh dl wi bg wj\" tabindex=\"0\" role=\"button\">\n\u003Cdiv class=\"ja jb vz\">\u003Cpicture>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002Fformat:webp\u002F0*ntpCANPNO7xBOowl 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002Fformat:webp\u002F0*ntpCANPNO7xBOowl 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002Fformat:webp\u002F0*ntpCANPNO7xBOowl 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002Fformat:webp\u002F0*ntpCANPNO7xBOowl 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002Fformat:webp\u002F0*ntpCANPNO7xBOowl 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002Fformat:webp\u002F0*ntpCANPNO7xBOowl 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002Fformat:webp\u002F0*ntpCANPNO7xBOowl 1400w\" type=\"image\u002Fwebp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \u002F>\u003Csource srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:640\u002F0*ntpCANPNO7xBOowl 640w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:720\u002F0*ntpCANPNO7xBOowl 720w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:750\u002F0*ntpCANPNO7xBOowl 750w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:786\u002F0*ntpCANPNO7xBOowl 786w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:828\u002F0*ntpCANPNO7xBOowl 828w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1100\u002F0*ntpCANPNO7xBOowl 1100w, https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1400\u002F0*ntpCANPNO7xBOowl 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \u002F>\u003Cimg loading=\"lazy\" class=\"bg vk wk c alignnone\" role=\"presentation\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:875\u002F0*ntpCANPNO7xBOowl\" alt=\"factors affecting smartphone adoption in africa — research by qhala, presented at the mobile world congress — 2023, smartphone adoption in africa, smartphone adoption in africa, qhala\" width=\"700\" height=\"394\" \u002F>\u003C\u002Fpicture>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cp id=\"985d\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">The report also showed what it would look like for willingness and affordability when we measure value against effort.\u003C\u002Fp>\n\u003Cp id=\"5e09\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">What would the next steps of this study be?\u003C\u002Fp>\n\u003Cul class=\"\">\n\u003Cli id=\"edd6\" class=\"wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">To develop an ecosystem of partners; original equipment manufacturers(OEMs), community, financial service providers and mobile network providers.\u003C\u002Fli>\n\u003Cli id=\"d73d\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">To test the ecosystem model intra-country and evaluate it\u003C\u002Fli>\n\u003Cli id=\"5065\" class=\"wl wm sc kp b wn xi wp wq wr xj wt wu jz xk ww wx ke xl wz xa kj xm xc xd xe xf xg xh bj\" data-selectable-paragraph=\"\">To scale the ecosystem model to other countries in Africa.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp id=\"cbd2\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">\u003Cspan style=\"font-weight: 400;\">The findings presented were able to inform leaders and other stakeholders where we are as a country and\u003Cstrong> the affordability gap experienced as we strive to bridge the digital divide\u003C\u002Fstrong>, an area where \u003C\u002Fspan>environmental impact tech can play a critical role in ensuring sustainable digital inclusion.\u003C\u002Fp>\n\u003Cp id=\"743a\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">Find out more on the research findings presented by Dr Shikoh and Dr Wanjiru \u003Ca class=\"af xv\" href=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002F18MI9o3w4uYxLgVeopbpbUJX4ge8NN_dj\u002Fedit?usp=sharing&ouid=114705862446390183155&rtpof=true&sd=true\" target=\"_blank\" rel=\"noopener ugc nofollow\">here\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp id=\"af50\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">Read more on the 2023 PLF \u003Ca class=\"af xv\" href=\"https:\u002F\u002Fwww.mwckigali.com\u002Fagenda\u002Fgsma-africa-policy-leaders-forum\" target=\"_blank\" rel=\"noopener ugc nofollow\">here\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp id=\"34b9\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">\u003Ca class=\"af xv\" href=\"https:\u002F\u002Fevent-assets.gsma.com\u002Fpdf\u002FMWC_Kigali23_Post_Event_Report_06.pdf\" target=\"_blank\" rel=\"noopener ugc nofollow\">Here\u003C\u002Fa> is the MWC Post Event Report\u003C\u002Fp>\n\u003Cp id=\"4cd4\" class=\"pw-post-body-paragraph wl wm sc kp b wn wo wp wq wr ws wt wu jz wv ww wx ke wy wz xa kj xb xc xd xe er bj\" data-selectable-paragraph=\"\">#Digitaleconomy #Africa #Digitaldivide #Qhala #Mobileworldcongress #DigitalTransformationAfrica #Smartphoneaffordability #MobileAdoption #Kenya\u003C\u002Fp>\n","\u003Cp>The Mobile World Congress in Kigali brought together more than 230 speakers, 1400 companies in attendance from 90 countries. Among […]\u003C\u002Fp>\n",{"Bizzbar:cG9zdDoxNDcw":13,"ROOT_QUERY":24},["null","__typename",14,"id",15,"status",16,"bizzbars",17],"Bizzbar","cG9zdDoxNDcw","publish",["null","__typename",18,"ctaButtonText",19,"description",20,"enabled",21,"link",22,"external",23],"Bizzbar_Bizzbars","Get it here","Gates Report: Bridging Africa’s Smartphone Divide Insights from 10 Countries",true,"\u002Freports\u002Fgates-report-bridging-africas-smartphone-divide-insights-from-10-countries",null,["null","__typename",25,"bizzbars({\"where\":{\"status\":\"PUBLISH\"}})",26,"focusAreas",31],"Query",["null","__typename",27,"nodes",28],"RootQueryToBizzbarConnection",[29],{"__ref":30},"Bizzbar:cG9zdDoxNDcw",["null","__typename",32,"nodes",33],"RootQueryToFocusAreaConnection",[34,45,52],["null","__typename",35,"title",36,"slug",37,"focusAreas",38],"FocusArea","Health Care and Life Sciences","health-care-and-life-sciences",["null","__typename",39,"banner",40],"FocusArea_Focusareas",["null","__typename",41,"bannerCenter",42],"FocusArea_Focusareas_Banner",["null","__typename",43,"sourceUrl",44],"MediaItem","https:\u002F\u002Fblog.qhala.com\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Fhealth-life-sciences-focus-area-center@3x.jpg",["null","__typename",35,"title",46,"slug",47,"focusAreas",48],"Financial Services","financial-services",["null","__typename",39,"banner",49],["null","__typename",41,"bannerCenter",50],["null","__typename",43,"sourceUrl",51],"https:\u002F\u002Fblog.qhala.com\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Ffinancial-services-focus-area-center@3x.jpg",["null","__typename",35,"title",53,"slug",54,"focusAreas",55],"Digital Economy","digital-economy",["null","__typename",39,"banner",56],["null","__typename",41,"bannerCenter",57],["null","__typename",43,"sourceUrl",58],"https:\u002F\u002Fblog.qhala.com\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Fdigital-economy-focus-area-center@3x.jpg"]